Bandwagon - technique which attempts to make one feel alone if he doesn't go along
Glittering Generalities - sounds good, says nothing
Plain Folks - attempt to connect with the "grass roots," ordinary people
Testimonial - use of someone respected to speak well of idea or product (candidate)
Card Stacking - to build a case with only favourable evidence or part truths.
Transfer - attempt to associate a positive symbol with a candidate.
Name Calling - to label one with something negative.
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